Adwords Quality Score improvements announced by Google
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Google adwords blog post carries an announcement about new improvements to the Google Quality Score, a system which Google has been improving over the years to enable it to show quality ads.
The recent improvements are:
- Real time quality score calculation, at the time of each query
- Keywords would not longer be marked “inactive for search”
- ‘Minimum bid’ to be replaced by ”First page bid”
Some features which were already being used to calculate the quality score are:
- Quality of the ads
- Landing page quality
- Landing page load time
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