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When it comes to making your website search engine optimized, there are quite a few things that can be done to ensure higher rank for your site thus driving more relevant traffic. Here are some of the most important tips that will surely help improve your site rankings on major search engines:

1. Exclusive page titles: Unique and non similar page titles (html title tag) are quite significant when it comes to ensuring that your website gets featured prominently in the search engines. The HTML tags of your pages indicate the essence of your website and make it possible for the search engine robots to crawl it more effectively.
2. Keyword based Links: Search engines are able to look up web pages by linking and interconnecting them with other web pages. If the pages have specific keywords, then it becomes easier to give the page a better rank in terms of the keyword search.
3. Use of Keywords in the pages: It is quite imperative to include well researched keywords on your web pages so that the SEO rank of your site becomes better. After all, it is the keywords that form the basis on which visitors look for sites, and on which the concept of search engine optimization is based.
4. HTML Optimization: You should ensure that the html on the page is optimized to ensure fast load time for your website. Moving CSS and JavaScript code to separate files ensure parallel load and exposes the most important content for search engines to crawl.
5. Clean website design: You should not have too heavy or disorganized form of website that hinders SEO. Too many graphics are also a hindrance. It’s best to get professional advice and help to make your content and the entire site SEO friendly.
6. Targeted content: Your website cannot be everything to everyone as that would make it too diffused and messy. It’s always best to know which audience you are targeting and to go about catering in a focused manner to it. This also greatly improves your website rankings.
7. Internal linking: Inter linking of pages using proper keywords and judicious use of nofollow tags can give tremendous benefits. Also very important is how internal pages are exposed on different pages to increase crawlability.
8. Relevance of links: One must be careful of the relevance and quality of content of websites and web pages that link to your site. This enhances your page’s ranking and also makes your site more relevant and useful to your reader.

Please share your experiences and point out what other things can be done to improve search engine rankings.

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