Archive for the 'General' Category

The Three C’s of Conversion Rate Optimization

CREDIBILITY, COMMUNICATION and CARE. We all know them, have tried to understand them too, but when it comes to implementation, most of us just ignore some elements in our web design and development which appear “very obvious”.

Many websites despite pumping in huge dollars fail to attract website visitors enough that they take a purchase decision on the site. Usability studies, focus groups, multivariate testing, nothing can help if the “trust factor” cannot seal the deal for you. Here are the three Cs and why they are so important when you want to sell more or build relationships:

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Popularity: 1% [?]

10 social causes on twitter that I find interesting!

Twitter is a great way to stay connected and informed. But these days, I find Twitter is used to promote so many social causes. And some of these causes are really making an impact. People are listening and talking about them. I was amazed to find so much good work being done in so many parts of the world. And I get regular updates about their work on Twitter.

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Blatant Copyright Violations by TopSEOs.com

I have had to deal with lot of copyright violations for the content our writing team generates but most of them have been by small sites who think they will pass through the crack.

But I was surprised to see a reputed firm (I am not sure if I can all them reputed) like www.topseos.com following un-enthical practices by violating copyright openly.

Our writers publish lot of articles on ezinearticles.com to promote our sites and our client sites. The content published on ezinearticles.com is protected by copyright and they have clearly specified rules on how you can republish them. But TopSEOs.com decided to copy those articles on their site and replaced the links in the author signature with their own links, pointing to their site topseos.com (clear violation of copyright).

We published an article on Top 10 must have SEO Tools on ezinearticles.com here: http://ezinearticles.com/?Top-10-Must-Have-SEO-Tools&id=2716896 TopSEOs copied the article on their site with our author name and conveniently replaced the author links with their own links. See for yourself: http://www.topseos.com/articles/vikas-s/top-10-must-have-seo-tools/9013/ (pay attention to the author links at the end of the article)

Update (September 9, 2009): Two days back I got another call from Scott (@Top SEOs) saying that they had fixed their articles to comply with EzineArticles publishing guidelines. I did go to the website and check few of the posts and they are in compliance now. I would like to congratulate them for taking the right step.

Update (Aug 16, 2009): I got a call from guy named Scott @ TopSEOs.com. It was a long conversation and they have decided to restore the author links to the original urls. I checked just now and it seems like they have restored my deleted article with links but I can still see them inserting additional links in other author’s article. I hope they are in the process of changing this as Scott said he should be done with all changes to make the articles compliant with ezinearticles republishing guidelines in 4-5 days. Will keep you guys updated. This is a positive step by TopSEOs.com in the right direction. Let us wait for the articles to be fully compliant.

Update (Aug 15, 2009): TopSEOs.com has removed our specific article mentioned in this post but they continue to keep other author’s work and manipulate the signature to get their own links. I had kept a copy of snapshot of the article when it was live on their site and even now Google index shows our article. Here I have attached both:

Original snapshot (now removed on site)

Original snapshot (now removed on site) - Click to enlarge

Google cache of article

Google cache of article (click to enlarge)

Till date no apology from TopSEOs.com and they think they can remove mine and get rid of the issue. They have copied almost every article on their article section from various article sites and changed the link to their sites. Just search for the title of articles on Google and you will see the sources from where these articles have been copied. I am amazed that they decided to go with ignoring this. If you are one the victims, please join hands to discourage piracy and bring the perpetrators to justice. Some authors whose content has been most likely been copied are: Hardeep Sharma Singh, Wendy Maynard, Steve Hochman, Billy Ojai, Jordan Gottlieb, Maria Johnsen and many more. I would request you guys to be a part of this campaign.

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Popularity: 1% [?]

Misguiding Expert Comments - TATA NEN Hottest Startups Contest 2008

TATA and NEN joined hands together to launch one of the most prolific startups contest online on http://www.hotteststartups.in, very interesting idea which has encouraged thousands of startups and brought them to limelight. I would like to congratulate the short-listed companies and wish them the very best.

This post however is to raise an issue which I am sorry to say was very badly handled by the TATA-NEN team.

Our company Zitz Software Solutions (http://www.hotteststartups.in/viewandvote.do?method=fetch&businessFn=viewandvote&startupId=792) also participated in the contest. What I want to discuss over here is the section "Expert Comments" where few experts (in our case 2 of them) comment on the company and the comments are made publicly available for anyone to read. The names of the experts are not disclosed.

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Popularity: 1% [?]

Some nice Halloween logos

XBoxHalloweenLogo

XBox Halloween Logo

 AskHalloweenLogo

Ask.com Halloween Logo

YahooHalloween

Yahoo Halloween Logo

YouTubeHalloween

YouTube Halloween Logo

Technorati Tags:

Popularity: 6% [?]

Google Halloween Logo Over The Years

I thought it would be interesting to have a peak at Google’s Halloween logo over the years:

1999 GoogleHalloween1999
2000 GoogleHalloween2000
2001 GoogleHalloween2001
2002 GoogleHalloween2002
2003 GoogleHalloween2003
2004 GoogleHalloween2004
2005 GoogleHalloween2005
2006 GoogleHalloween2006
2007 GoogleHalloween2007

 

My personal favorite is the logo from 2006. Which one do you like the most?

Popularity: 8% [?]

Microsoft Excel 2007 math bug and how to fix it

On September 25th, 2007, David Gainer of the Microsoft Excel group did a post acknowledging a Microsoft Excel 2007 math bug involving calculations of numbers around 65,535 and 65,536.

An example bug is: 77.1 * 850 for which Excel returned 100,000 instead of 65,535.

According to David, the issue was due to change in the Excel calculation logic in Office 2007. The bug affects Excel 2007 and Excel Services 2007.

The patch has been posted here.

Popularity: 7% [?]

Ask Bill Gates

Bill Gates in not unreachable anymore. Newsweek readers can ask Bill Gates questions. He will answer selected questions.

The last date to submit your questions is Sept. 28th, 2007. The answers will be published on Oct. 10, 2007.

Click here to send your question to Gates | Read this article on Newsweek

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Popularity: 7% [?]

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