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When it comes to making your website search engine optimized, there are quite a few things that can be done to ensure higher rank for your site thus driving more relevant traffic. Here are some of the most important tips that will surely help improve your site rankings on major search engines:
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Quality Score is central to the Google Adwords system. Here is what they have to say about the Quality Score:
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Quality Score for any keyword on Google and the Search network is calculated based on the historical clickthrough rate (CTC) of the keyword and the matched ad, your account history, the historical CTR of the display URL in the ad group, landing page quality, keyword relevance to the ad in its ad group, relevance to the query of the ad text and the keyword, your account’s performance in the geographical region where the ad will be shown and few other factors.
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