‘SEO’ has become something of a buzzword for savvy bloggers. Unfortunately, bad SEO has also become the bane of the blogosphere. Keyword stuffed content that makes little sense, nonsensical titles and blogrolls filled with irrelevant links are the waste material of poorly performed SEO. So how can you write content for your blog that appeals both to search engine bots and humans?

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When it comes to making your website search engine optimized, there are quite a few things that can be done to ensure higher rank for your site thus driving more relevant traffic. Here are some of the most important tips that will surely help improve your site rankings on major search engines:

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Several social networks and bookmarking sites allow you to select vanity url (you can use a keyword part of the url) and am sure all internet marketing professionals understand the value of such keyword rich urls for SEO and Branding purposes.

But how do you find if your brand name or the keyword you are after is available as url on major sites?

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2007 saw huge boom in internet marketing with social networks getting record breaking traffic.

Tamar Weinberg at techipedia has published an article which lists about 250+ best internet marketing posts of 2007 nicely laid out in different categories:

• Social Media Sites: General
• Facebook
• Digg
• Reddit
• StumbleUpon
• LinkedIn
• Twitter
• Mixx
• del.icio.us
• Sphinn
• Social Media and Social Media Marketing
• General Internet Marketing
• Viral Strategies
• Link Resources
• Blogging: General
• Blogging: Inspiration
• Blogging: Promotion
• Content Generation
• Reputation Management
• Video Articles
• Business
• Search Engine Optimization
• Search Engine Stuff
• Web Development
• Search Marketing Tools
• Paid Search
• Recommended Books
• Affiliate Sites
• Domaining
• Techipedia’s Best Posts for 2007

Goodluck reading all those articles.

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OMCAR 2008 happened in New Delhi on January 12, 2008. Hosted by OMCareers, a non-profit organization, it was first online marketing careers conference in the world.

The conference was a huge success and attracted lot of Internet Marketing/ Search engine Optimization companies.

The sponsors for the event were:

• Pinstorm: search marketing company
• Naukri: job portal
• OMLogic: online marketing company
• Empowered SEO: Internet marketing and SEO Services in India

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Want to know the demographics data for any web site? Just visit: http://adlab.msn.com/DPUI/DPUI.aspx and enter the URL of the web site.

Here are the demographics data (only Gender distribution) for some popular blogs:

• http://www.techcrunch.com : Male (0.62), Female (0.38)
• http://www.mashable.com: Male (0.60), Female(0.40)
• http://www.smashingmagazine.com: Male(0.61), Female(0.39)
• http://www.lifehacker.com/: Male(0.73), Female(0.27)
• http://www.engadget.com: Male(0.66), Female(0.34)
• http://www.boingboing.net: Male(0.56), Female(0.44)
• http://gizmodo.com: Male(0.75), Female(0.25)
• http://www.huffingtonpost.com: Male(0.51), Female(0.49)
• http://perezhilton.com: Male(0.27), Female(0.73)
• http://www.problogger.net: Male(0.61), Female(0.39)

From the list above one can see that perezhilton (a gossip blog) is very popular among women and general tech blogs are slightly inclined towards Male of the species.

Here is the result for http://www.technacular.com :

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Links are the basis for ranking in search engines. But over the years Google and other search engines have tweaked their algorithms so devalue paid links and are continuously working on counting only links which are legitimate.

John Scott has a nice article on Link Building. You can read it here but the 10 tips to take from it are:

1. Buy links from websites which exercise editorial integrity.
2. Vary Your Anchor Text
3. Buy Non-Keyword Links
4. Avoid Site-wide Links
5. PageRank Zero Can Pass Link Weight
6. Avoid Automated Link Spamming
7. Image Links And ALT Text
8. A Link On A Page Is Not The Same As A Link On A Page
9. Do NOT Rent Links
10. Google Tells You Where To Get Links

If interested in link building, please also refer to the article: 131 (Legitimate) Link Building Strategies.

Popularity: 5% [?]

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It is always recommended with AJAX solutions that you put href attribute of the link tag to the server side version of the same functionality and put the JavaScript in the onclick event for that link tag. That way users using your site will get the AJAX experience and the search engines will execute the server side version of the code (making your side SEO friendly)

Orca is an AJAX forum without AJAX problems. The “Back” button does work, bookmarks do work, permalinks do work and yes, it is search engine friendly. A dream solution for current web 2.0 applications.

A very nice explanation on how they have achieved this can be found at: Creating An SEO Friendly Site Using AJAX.

What  I liked the most was their solution for the back button problem!

Popularity: 5% [?]

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