When it comes to making your website search engine optimized, there are quite a few things that can be done to ensure higher rank for your site thus driving more relevant traffic. Here are some of the most important tips that will surely help improve your site rankings on major search engines:
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Several social networks and bookmarking sites allow you to select vanity url (you can use a keyword part of the url) and am sure all internet marketing professionals understand the value of such keyword rich urls for SEO and Branding purposes.
But how do you find if your brand name or the keyword you are after is available as url on major sites?
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When you go to register with yahoo mail for a new email account, yahoo detects your location based on the IP address and gives you the option of email id only for that country e.g.
Your choice is limited to yahoo.co.uk
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Quality Score is central to the Google Adwords system. Here is what they have to say about the Quality Score:
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Quality Score for any keyword on Google and the Search network is calculated based on the historical clickthrough rate (CTC) of the keyword and the matched ad, your account history, the historical CTR of the display URL in the ad group, landing page quality, keyword relevance to the ad in its ad group, relevance to the query of the ad text and the keyword, your account’s performance in the geographical region where the ad will be shown and few other factors.
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Recent years have seen a splurge in new travel booking sites in India. I have had the chance to use a lot of them for my bookings. Here is a list of sites which I feel are good. Remember, all these sites keep offering new deals or another to outbid each other, so you are money conscious, do check few before you decide to buy book your travel plan or airlines ticket.
(sites which bring to you prices from various other sites at one place, do not sell the tickets but only help you locate tickets and then you book on those sites from the link they provide)
http://travel.bixee.com/: offers air (domestic and international), rail, bus and hotel ticket search. It also gives you the fare price graph so that you get an idea on when the prices are low and when high.
http://in.farechase.yahoo.com/: Yahoo’s offering for airlines ticket search for domestic flights in India. They have integrated this with Yahoo Messenger so you can your friend can plan for a travel and choose flights together. [Yahoo Messenger India Flight Planner]. They also have a neat “my fare alert utility” which allows you to create an alert for flight fare for a certain date. As soon as the price falls below your set limit, it can alert you via email or your yahoo messenger.
http://www.ixigo.com/: one of the first travel aggregator sites with fare trends which I know of. Very fast and user friendly. Brings you flight, hotel and bus deals from several sites at one place.
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TATA and NEN joined hands together to launch one of the most prolific startups contest online on http://www.hotteststartups.in, very interesting idea which has encouraged thousands of startups and brought them to limelight. I would like to congratulate the short-listed companies and wish them the very best.
This post however is to raise an issue which I am sorry to say was very badly handled by the TATA-NEN team.
Our company Zitz Software Solutions (http://www.hotteststartups.in/viewandvote.do?method=fetch&businessFn=viewandvote&startupId=792) also participated in the contest. What I want to discuss over here is the section "Expert Comments" where few experts (in our case 2 of them) comment on the company and the comments are made publicly available for anyone to read. The names of the experts are not disclosed.
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Gmail has a new features, themes! Now anyone who wants to customize the look and feel of Google’s web-based email client can do so by choosing from 31 different theme options available in the settings section (Click settings at the top and go to the “Themes” tab)
Here is a snapshot view of the client with some themes:
(Source: Gmail Blog Post)
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One of the well known SEO directories is http://www.botw.org and it is giving discount on web site listing on its directory:
The coupon code is SAVE25 (valid for March 2009 only) [Avail Discount]
The way to use the code is to paste it during the stage 2 of your web site submission (it asks for promo code if any)
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